Overview
When creating social content for Meta, it's important to adhere to best practices to ensure that the key concepts & messaging resonate with your target audience. By incorporating key creative elements, you can enhance brand recognition, engagement, and conversion rates.
Before You Begin
Before you produce, define the goal and who you need to reach. With these specific goals in mind, you will be able to create a story that resonates with your target audience, naturally leading to some user engagement.
Ask:
Who is the buying profile?
What is the primary objective?
📝 Note: If you have any questions about the goals or objectives, ask in the Activity Log.
Key Creative Elements
Creative Element | Description |
Video Length | Meta is a short-form video platform, aim to keep your videos between :06s - :60s. |
Sound and Closed Captions | Meta platforms vary with sound on/off. You will want to include music or a voiceover to ensure your video has some sound.
Be sure to also include captions, especially if your video features talent speaking directly to the camera. |
Look and Feel | Your assets should seamlessly blend into the platform. Be sure to include things like specific text formatting, captions, & sound. |
Video Specifications
Reels specifications
Reels is one of the most popular formats on Facebook & Instagram. Harness the power of Reels to reach and engage your audience by making sure they are published in the proper format
Element | Specification |
Primary Aspect Ratio | 9x16 (Vertical)
4x5 and 16x9 are also supported |
Video Length
| :06s - :60s |
Recommended File Type
| .mp4 or .mov |
Max File Size | 4GB |
💡Pro Tip: Reels in-feed aspect ratio is 4x5 (expands to 9x16 in full screen). Be sure to include any text/logos/captions within the 4x5 space to ensure it can be viewed in-feed.
In feed ad specifications
Put your content directly into a user's main feed. Users tend to scroll quickly, so be sure to include a captivating hook within the first 3 seconds of the video to grab the user's attention.
Element | Specification |
Primary Aspect Ratio | 4x5 (Vertical)
1x1, 9x16, and 16x9 are also supported |
Video Length
| :06s - :60s |
Recommended File Type
| .mp4 or .mov |
Max File Size | 4GB |
Story ad specifications
Story ads play in between stories as users click through personal story feeds. These ads are easily skippable, so it is essential to use a captivating hook and appealing visuals in the very first frame.
Element | Specification |
Primary Aspect Ratio | 9x16 (Vertical)
4x5 and 16x9 are also supported |
Video Length
| :06s - :60s |
Recommended File Type
| .mp4 or .mov |
Max File Size | 4GB |