Overview
When creating content for LinkedIn it's important to follow to best practices to ensure that your key concepts and messaging resonate with your target audience. By incorporating essential creative elements, you can boost brand recognition, engagement, and conversion rates.
Before You Begin
Create with your audience and their objectives in mind.
Ask:
Who is the customer's buying profile?
What is the customer's primary objective?
💡 Pro Tip: If you’re unsure about the brand’s goals or audience, ask for clarification in the Activity Log.
Key Creative Elements
Creative Element | Description |
Call to Action (CTA) | A CTA motivates your viewers to take action by creating a sense of urgency and providing clearer direction. 📘 Example: Common CTAs include:
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Logo & URL | Display your logo throughout the video so viewers know who you are, where to go, and develop a connection with the brand. |
Hook Line | Including a hook line right off the bat grabs the audience's attention. |
Sounds & Closed Captions | Be sure to include captions for a sound off user experience |
Create for B2B
Creating video content for B2B advertising is very different from other kinds of advertising. Keep in mind the following tips to drive optimal performance for B2B:
Create Breakthrough Content
Balance Your Content
Create breakthrough content
Make short videos (:06s - :30s) and looping gifs
Add value propositions to build authority and credibility
Create emotional resonance
Work with multiple creative assets and A/B test
Balance your content
📘 Example: Check out some of our favorite LinkedIn B2B videos on Made with QuickFrame.
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People |
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