Overview
When exporting videos, the export specifications must align with the platform & placement in order to avoid upload errors. Please use the below guide to ensure the videos you create are in line with Meta's export specifications.
Video Specifications
Reels specifications
Reels is one of the most popular formats on Instagram, and imitates many video styles & trends from TikTok. Harness the power of Reels in reaching and engaging your audience, by making sure they are published in the proper format.
Element | Specification |
Primary Aspect Ratio | 9x16 (Vertical)
4x5 and 16x9 are also supported
|
Video Length
| :06s - :60s |
Recommended File Type
| .mp4 or .mov |
Max File Size | 4GB |
💡 Pro Tip: Reels in-feed aspect ratio is 4x5 (expands to 9x16 in full screen). Be sure to include any text/logos/captions within the 4x5 space to ensure it can be viewed in-feed.
In feed ad specifications
Put your content directly into a user's main feed. Users tend to scroll quickly, so be sure to include a captivating hook within the first 3 seconds of the video to grab the user's attention.
Element | Specification |
Primary Aspect Ratio | 4x5 (Vertical)
1x1, 9x16, and 16x9 are also supported |
Video Length
| :06s - :60s |
Recommended File Type
| .mp4 or .mov |
Max File Size | 4GB |
Story ad specifications
Story ads play in between stories as users click through personal story feeds. These ads are easily skippable, so it is essential to use a captivating hook and appealing visuals in the very first frame.
Element | Specification |
Primary Aspect Ratio | 9x16 (Vertical)
4x5 and 16x9 are also supported |
Video Length
| :06s - :60s |
Recommended File Type
| .mp4 or .mov |
Max File Size | 4GB |