When creating social content for Meta, it's important to adhere to best practices to ensure that the key concepts & messaging resonate with your target audience. By incorporating key creative elements, you can enhance brand recognition, engagement, and conversion rates.
In this article, we will review:
Key Elements of a Meta Ad:
Creative Element | Description |
Video Length |
Meta is a short-form video platform, aim to keep your videos between :06s - :60s.
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Sound and Closed Captions |
Meta platforms vary with sound on/off. You will want to include music or a voiceover to ensure your video audio.
Be sure to also include captions, especially if your video features talent speaking directly to the camera.
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Look and Feel |
Your assets should seamlessly blend into the platform. Be sure to include things like specific text formatting, captions, & sound.
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Please see video specifications for various placements below:
🎥 Reels Specs
Reels is one of the most popular formats on Facebook & Instagram. Harness the power of Reels to reach and engage your audience by making sure they are published in the proper format
Element | Specification |
Primary Aspect Ratio |
9x16 (Vertical)
4x5 and 16x9 are also supported
|
Video Length
|
:06s - :60s |
Recommended File Type
|
.mp4 or .mov |
Max File Size |
4GB
|
🎬 Quick Tip: Reels in-feed aspect ratio is 4x5 (expands to 9x16 in full screen). Be sure to include any text/logos/captions within the 4x5 space to ensure it can be viewed in-feed.
🎥 In Feed Ad Specs
Put your content directly into a user's main feed. Users tend to scroll quickly, so be sure to include a captivating hook within the first 3 seconds of the video to grab the user's attention.
Element | Specification |
Primary Aspect Ratio |
4x5 (Vertical)
1x1, 9x16, and 16x9 are also supported
|
Video Length
|
:06s - :60s |
Recommended File Type
|
.mp4 or .mov |
Max File Size |
4GB
|
🎥 Story Ad Specs
Story ads play in between stories as users click through personal story feeds. These ads are easily skippable, so it is essential to use a captivating hook and appealing visuals in the very first frame.
Element | Specification |
Primary Aspect Ratio |
9x16 (Vertical)
4x5 and 16x9 are also supported
|
Video Length
|
:06s - :60s |
Recommended File Type
|
.mp4 or .mov |
Max File Size |
4GB
|