As a Maker, the pre-production phase is where the foundation of a successful creative project is built. From script drafts to talent sourcing, this is your opportunity to collaborate with the brand to shape the creative vision before production begins.

Before getting started, check out our curated list of Production Resources that can help guide you through your project.

In this article, we will review:

Once a project is matched to you, you’ll begin developing the necessary pre-production service materials and submit them for brand feedback and approval.

Here’s how the process typically works:

Start building the creative services based on the project brief and creative expectations set by the brand.

Upload your services to the platform for the brand to review.

The brand will be notified to review your submitted services and will leave notes in the Brand Feedback section of each item.

If edits are needed, the brand will click Request Changes and submit their feedback.

Incorporate the brand’s notes and re-upload an updated version of the service material.

Once the brand is satisfied, they will mark the service as Approved. Once all services are approved, the project will automatically move into production.

The platform makes it easy for brands to submit notes, but the clarity and completeness of that feedback can vary. Here’s how you can help:

✅ Align with Brand Guidelines: Double-check that all materials reflect the brand’s voice, tone, and visual identity.

✅ Encourage Timely Approvals: Remind brands to approve services at least 48 hours before shoot day to avoid delays.

✅ Confirm Product Arrival (If Applicable): If physical products are needed for the shoot, confirm they’ve been shipped early enough to arrive before the scheduled production date.

Your service status reflects the status of pre-production services.