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Understanding Project Brief Elements

Learn about the information included in the project brief.

Megan Briggs avatar
Written by Megan Briggs
Updated over a week ago

Before you submit a bid, itโ€™s essential to carefully review the full project brief. This helps you understand what the brand is asking for, determine if itโ€™s a good fit for your skills and schedule, and build a strong, relevant bid.

Once you're awarded a project, you'll continue to use the brief throughout production to guide your work and track progress. Here's what each section of the brief includes and what to look for.


Where to Find the Project Opportunity or Brief

You can view the project brief from your project dashboard when browsing open projects.

If youโ€™ve already accepted the project, the brief remains accessible from your project dashboard at all times.


Key Elements of the Brief

๐Ÿ“Œ Project Title: The name of the project. This is set by the brand and cannot be changed

๐Ÿ“… Due Date: The deadline for delivering final edits. Be sure you can realistically complete the work within this timeframe. If the due date seems tight, consider messaging the brand before submitting your bid.

๐Ÿท Brand: The name of the brand commissioning the project.

๐Ÿ’ฐ Bid: The total compensation for the project

๐Ÿ“ Project Description: A detailed overview from the brand outlining:

  • The type of video they need

  • Key goals or messaging

  • Concept ideas or creative direction

  • Tone, platform, and audience details (if provided)

This is one of the most important sections to read closely when deciding whether to bid and when writing your pitch.

๐Ÿ“ File Manager: A shared space where you and the brand can upload and access files throughout the project. At the bidding stage, this may include reference materials like example videos, mood boards, or scripts. Make sure to review all files provided.

๐ŸŽฌ Services: A breakdown of the production tasks included in the project, typically split into:

  • Pre-Production Services (e.g., scripting, storyboarding)

  • Post-Production Services (e.g., editing, motion graphics)

Each service may include notes or references from the brand. Once awarded, youโ€™ll submit each service for review.

๐Ÿ“ฆ Deliverables: This section outlines what final assets are required, including format, aspect ratio, and video length. Double-check that these match your capabilities before committing to a project.

If you have any questions regarding aspect ratio or video length, please confirm with the Brand in the Activity Log.


Why This Matters Before You Bid

Reviewing every brief element helps you:

  • Understand the full scope and expectations

  • Decide if the project is the right fit for your skills and availability

  • Build a tailored bid that addresses what the brand is asking for

For more on submitting your bid, check out Applying to Project Opportunities.

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