When creating content for LinkedIn it's important to follow to best practices to ensure that your key concepts and messaging resonate with your target audience. By incorporating essential creative elements, you can boost brand recognition, engagement, and conversion rates.
In this article, we will review:
Key Creative Elements of a LinkedIn Ad:
Creative Element | Description |
Create a Call to Action (CTA) |
A CTA motivates your viewers to take action by creating a sense of urgency and providing clearer direction.
Examples: "Sign Up Today" or "Don't miss out - visit our website now"
|
Keep Your Logo and URL Persistent |
Display your logo throughout the video so viewers know who you are, where to go, and develop a connection with the brand.
|
Include an Initial Hook Line |
Including a hook line right off the bat grabs the audience's attention.
|
Sounds and Closed Captions |
Be sure to include captions for a sound off user experience
|
Creating for B2B
Creating video content for B2B advertising is very different from other kinds of advertising. Keep in mind the following tips to drive optimal performance for B2B:
✅ Create Breakthrough Content:
Make short videos (:06s - :30s) and looping gifs
Add value propositions to build authority and credibility
Create emotional resonance
Work with multiple creative assets and A/B test
✅ Balance your content across four categories:
Industry | Brand | Product | People |
Trends and perspectives | Company culture/values | Experts in product | Career Advice |
Industry predictions | CSR and Philanthropy | FAQ’s and How-To-Guides | Leadership |
Industry commentary | Trends & Innovations | Demonstrations | Personal Growth |
Check out some of our favorite LinkedIn B2B videos on Made with QuickFrame.
Please see video specifications for LinkedIn below:
Element | Specification |
Recommended Aspect Ratio
|
4x5 (Vertical)
9x16, 16x9, and 1x1 are also supported
|
Video Length
|
:03 seconds - 30:00 minutes
We recommend videos that are :15-:30 seconds long, so they can qualify for all possible placements across the LinkedIn Feed and the Audience Network, including in-stream. |
File Type
|
.mp4
|
Frame Rate |
10 FPS – 60 FPS
|
Bitrate
|
192 KBPS – 30 MBPS |
File Size
|
75 KB - 200 MB |
❌ LinkedIn Ads do NOT support QuickTime, .mov, or .avi files