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TikTok Creative Best Practices

Learn the Key Creative Elements to include in every TikTok ad

Megan Briggs avatar
Written by Megan Briggs
Updated over 8 months ago

When creating content for TikTok, it's important to adhere to best practices to ensure that the key concepts & messaging resonate with your target audience. By incorporating key creative elements, you can enhance brand recognition, engagement, and conversion rates.

In this article, we will review:


Key Creative Elements to include in every TikTok Ad:

Creative Element

Description

Create a Call to Action (CTA)

A CTA motivates your viewers to take action by creating a sense of urgency and providing clearer direction.

Examples: "Sign Up Today" or "Don't miss out - visit our website now"

Keep Your Logo and URL Persistent

Display your logo throughout the video so viewers know who you are, where to go, and develop a connection with the brand.

Include an Initial Hook Line

Including a hook line right off the bat grabs the audience's attention.

Keep all logos, CTAs, text, etc. closer to the middle of the frame to follow

This will ensure that all graphic elements are in frame and don't get cut off when uploaded to the TikTok platform.

🎬 Quick Tip: Capitalize on current trends - creating your own version of a popular trend for a specific brand will allow the brand's content to blend in with a user's For You Page, coming across as more organic content (even if it isn't πŸ˜‰)


Safe Zone Guidelines

What is a Safe Zone​?

TikTok content safe zones preview what content will look like when posted to social media by showing you where the native overlays, like buttons and text, will appear. Applying safe zones is a helpful way to make sure none of your graphic elements get cut off.

Graphic elements to be considerate of:

βœ… Logos

βœ… Closed Captions or other text

βœ… Call to Action

βœ… Images or Stickers


Please see video specifications for TikTok below:

Element

Specification

Primary Aspect Ratio

9:16 (540x960 minimum)

Video Length

:06s - :30s

Recommended File Type

.mp4 or .mov

Maximum File Size

500MB

Bitrate

β‰₯516 kbps

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