When creating content for TikTok, it's important to adhere to best practices to ensure that the key concepts & messaging resonate with your target audience. By incorporating key creative elements, you can enhance brand recognition, engagement, and conversion rates.
In this article, we will review:
Key Creative Elements to include in every TikTok Ad:
Creative Element | Description |
Create a Call to Action (CTA) |
A CTA motivates your viewers to take action by creating a sense of urgency and providing clearer direction.
Examples: "Sign Up Today" or "Don't miss out - visit our website now"
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Keep Your Logo and URL Persistent |
Display your logo throughout the video so viewers know who you are, where to go, and develop a connection with the brand.
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Include an Initial Hook Line |
Including a hook line right off the bat grabs the audience's attention.
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Keep all logos, CTAs, text, etc. closer to the middle of the frame to follow
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This will ensure that all graphic elements are in frame and don't get cut off when uploaded to the TikTok platform.
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π¬ Quick Tip: Capitalize on current trends - creating your own version of a popular trend for a specific brand will allow the brand's content to blend in with a user's For You Page, coming across as more organic content (even if it isn't π)
Safe Zone Guidelines
What is a Safe Zoneβ?
TikTok content safe zones preview what content will look like when posted to social media by showing you where the native overlays, like buttons and text, will appear. Applying safe zones is a helpful way to make sure none of your graphic elements get cut off.
Graphic elements to be considerate of:
β Logos
β Closed Captions or other text
β Call to Action
β Images or Stickers
Please see video specifications for TikTok below:
Element | Specification |
Primary Aspect Ratio
|
9:16 (540x960 minimum) |
Video Length
|
:06s - :30s |
Recommended File Type
|
.mp4 or .mov |
Maximum File Size
|
500MB |
Bitrate
|
β₯516 kbps |