A well-crafted creative brief is the foundation of a successful project. It sets expectations, guides creative direction, and gives your Maker the clarity and context they need to bring your vision to life. When your brief is complete, thoughtful, and detailed, it reduces guesswork and revisions, helping your project move faster and more smoothly.
Follow the best practices below to create a creative brief that sets your project up for success:
⭐ Give Your Project a Unique Title
Choose a specific, descriptive title to help differentiate this project from others, especially if you're submitting multiple briefs or plan to do so in the future. A unique title makes it easier to reference and track your work.
Example:
Instead of: “Marketing Video”
Try: “Q3 Product Launch - Social Ad Teaser”
⭐ Be Specific with Your Project Description
The more detail you provide, the better. Help the Maker understand your vision and strategic goals.
Consider these questions:
What are you trying to achieve with this project?
Who is your target audience?
What action do you want viewers to take after watching the video?
How should the final video look and feel? (e.g., fun and energetic, calm and informative, bold and dramatic)
⭐ Upload Video References (Likes and Dislikes)
Examples speak louder than words. Upload videos that capture the tone, style, or pacing you’re looking for. If there are elements you don’t like in those videos, include those too.
For each reference:
Note what you like (e.g., animation style, use of text, music).
Note what you don’t like (e.g., too fast-paced, colors feel off, voiceover tone is wrong).
These references are incredibly helpful for aligning creative direction.
⭐ Add Detailed Notes to Each Service
If your project includes multiple services (like scripting, talent or location, music, etc.), add a note to each one. This helps the Maker understand your vision and expectations for each service.
Be sure to include:
Specific messaging or phrases you want to include
Brand guidelines or tone-of-voice considerations
Any known do’s and don’ts
Requirements such as talent age and/or gender, location type, etc.
Why These Best Practices Matter
🔑 Clarity Leads to Better Creative
The more information your Maker has at the start, the more likely they are to deliver something that meets or exceeds your expectations. A vague or incomplete brief increases the chance of misalignment and rounds of revisions.
⏱️ Save Time and Reduce Back-and-Forth
Detailed briefs help reduce unnecessary clarification steps. The Maker spends less time asking questions and more time producing high-quality creative.
🤝 Set a Strong Foundation for Collaboration
Providing a well-thought-out brief shows respect for the creative process and helps build trust between you and the Maker. It signals that you're invested in the project’s success and that collaboration will be smooth and efficient.
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