When creating content for LinkedIn, it's important to adhere to best practices to ensure that the key concepts & messaging resonate with the customer's target audience.
In this article, we will cover:
Key Creative Elements of a LinkedIn Ad
Below are key creative elements that you should include in every LinkedIn ad or video that you create. By incorporating key creative elements, you can enhance brand recognition, engagement, and conversion rates for the customer.
Creative Element | Description |
Create a Call to Action (CTA) |
A CTA motivates the viewer to take action through messages of urgency or direction.
Examples: "Sign Up Today" or "Don't miss out - visit our website now"
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Keep Your Logo and URL Persistent |
Display your logo throughout the video so viewers know who you are, where to go, and develop a connection with the brand.
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Include an Initial Hook Line |
Including a hook line right off the bat grabs the audience's attention.
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Sounds and Closed Captions |
Be sure to include captions for a sound off user experience
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Create with Audience & Objective in Mind
Be sure to have initial conversations with the customer to gain an understanding of what their goals are. With these specific goals in mind, you will be able to create a story that resonates with the customer's audience, naturally leading to some user engagement.
Ask:
Who is the customer's buying profile?
What is the customer's primary objective?
π‘Note: If you have any questions about the brand's goals or objectives, ask in the Activity Log.
Creating for B2B
Creating video content for B2B advertising is very different from other kinds of advertising. Keep in mind the following tips to drive optimal performance for B2B:
Create Breakthrough Content
Balance Your Content
Create Breakthrough Content:
β Make short videos (:06s - :30s) and looping gifs
β Add value to build authority and credibility
β Create emotional resonance
β Commit to A/B testing
Balance Your Content Across Four Categories:
Industry |
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Brand |
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Product |
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People |
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