When creating content for Meta, it's important to adhere to best practices to ensure that the key concepts & messaging resonate with the brand's target audience.
In this article, we will cover:
Key Elements of a Meta Ad
Below are key creative elements that you should include in every Facebook or Instagram ad that you create. By incorporating key creative elements, you can enhance brand recognition, engagement, and conversion rates for the customer
Creative Element | Description |
Video Length |
Meta is a short-form video platform, aim to keep your videos between :06s - :60s.
|
Sound and Closed Captions |
Sound on/off varies by user. You will want to include music or a voiceover to ensure your video has some sound.
Be sure to also include captions, especially if your video features talent speaking directly to the camera.
|
Look and Feel |
Your assets should feel like they fit on the platform, be sure to include things like specific text formatting, captions, & sound. |
Create with Audience & Objective in Mind
Be sure to have upfront conversations with the brand to gain an understanding of what their goals are. With these specific goals in mind, you will be able to create a story that resonates with the customer's audience, naturally leading to some user engagement.
Ask:
Who is the customer's buying profile?
What is the customer's primary objective?
💡Note: If you have any questions about the brand's goals or objectives, ask in the Activity Log.